More Than Just A Gift Webcast
What I had to do
To establish ourselves as thought leaders, Choice Concepts partnered with Service Concepts to host a webcast for electric co-ops.
The webcast was an informative piece about the impact of promotional products for the co-op community.
How I did it
I researched product sales over the past four years and reviewed feedback from our co-op customers. I used this information to create a presentation that highlighted co-op success stories using our promotional products.
To boost attendance, we promoted the webcast on our e-newsletter, Service Concepts’ e-newsletter and various social media platforms.
Despite some technical difficulties, we got positive feedback and earned a few sales from the webcast.