Event Marketing

Triangle Arts Macon’s grand opening: The Graffiti Ball.

What we had to do

As a new community space, Triangle Arts Macon needed to make a statement. The First Annual Graffiti Ball 2.0 was the perfect strategy.

To be successful, the event needed to be inclusive, featuring local artists & creators. It also needed to be viewed as a “must-attend” event.

How we did it

The Fringe Marketing group focused on three event marketing strategies: increased online presence,  email list building, and media coverage.

FMG grew Triangle Arts Macon’s social media presence, created landing pages for email sign-ups, and designed an event postcard available at high traffic areas in Macon.

We also created a press kit for Triangle Arts Macon. This lead to featured stories with 13WMAZ, 41WMGT, The Telegraph, and The Creek FM.  Our efforts resulted in nearly forty participants and over 200 attendees.

The First Annual Graffiti Ball 2.0 Teaser