Douglass Theatre’s “Douglass Goes Digital” campaign
What I had to do
As the marketing specialist for the Douglass Theatre, my first assignment was promoting the Douglass Goes Digital campaign. The campaign would fund a digital projector, a 3-D screen, and audio upgrades.
For the campaign to be successful, we needed to rally support from the community. I accomplished this by promoting the fundraiser through the local media.
How I did it
I began by announcing the theatre’s first fundraiser to the press. My efforts secured a feature on 13WMAZ, one of the top news organizations in Middle Georgia.
I also organized a press conference announcing a 50K matching donation from the Peyton Anderson Foundation. This secured another tv spot, this time on 41 WMGT.
This appearance gave the fundraiser the boost it needed to finish fives months ahead of schedule. The theatre celebrated with three free films. I had the opportunity to discuss this achievement with Justin McDuffie at 13WMAZ.